What brand of peaked cap is trendy? Analysis of popular brands and trends across the Internet in the past 10 days
As a classic trendy item, the peaked cap has recently become a hot topic in the fashion circle again. This article combines the search data of the entire Internet in the past 10 days, discussion popularity on social platforms and e-commerce sales to provide you with a structured analysis of the most popular cap brands and purchasing guides.
1. Top 5 popular cap brands (sorted by overall popularity)
| Ranking | Brand | heat index | average price range | Celebrity Same Style Case |
|---|---|---|---|---|
| 1 | NEW ERA | 98.5 | 200-800 yuan | Wang Yibo, Yi Yang Qianxi |
| 2 | MLB | 95.2 | 300-1200 yuan | Yang Mi, Xiao Zhan |
| 3 | Stussy | 88.7 | 400-1500 yuan | Wang Jiaer |
| 4 | Carhartt | 82.3 | 200-600 yuan | Liu Wen |
| 5 | Kangol | 76.9 | 300-900 yuan | Lisa |
2. Three major trends in peaked caps in 2023
1.Retro sports style is back in fashion: Search volume for 90s baseball cap silhouette design increased by 45% week-on-week
2.Environmentally friendly materials are popular: Sales of recycled polyester fiber products increased by 120% monthly
3.Personalized customization: The peak number of inquiries for embroidery letter service reached 2,300+ times in a single day
3. Data analysis of consumer purchasing concerns
| Focus on dimensions | Proportion | Popular keywords |
|---|---|---|
| brand premium | 32% | Joint models, limited editions |
| comfort | 28% | Breathability, head circumference adjustment |
| design elements | 22% | Embroidered logo, contrasting color design |
| Cost-effectiveness | 18% | Discount season, replacement price |
4. Recommended brands in different scenarios
1.daily commute：Uniqlo basic model (the king of cost performance)
2.Trendy outfits: Off-White arrow logo model (highest exposure on Instagram)
3.sports occasions: Nike Dri-FIT technology series (sweat-absorbent and quick-drying)
4.Women only:Chanel tweed style (top 3 in Xiaohongshu)
5. Guide to purchasing pit avoidance
1. Be alert"Original order tail goods": Authentic peaked caps have independent laser anti-counterfeiting codes
2. AttentionCurvature of hat brim: A high-quality peaked cap should present a natural parabola (radian standard: 15-20 degrees)
3. ViewLining details: High-end brands will use sweat-absorbent bands + breathable mesh double-layer structure
According to the latest data, the cap market size is expected to reach 8.5 billion yuan in 2023, a year-on-year increase of 12%. It is recommended that consumers choose according to actual needs and do not blindly pursue high-priced co-branded models. Some domestic brands such as BEASTER and FMACM also show strong design capabilities.
check the details
check the details
en
