What toy stores can I join? Analysis of popular toy franchise brands in 2023
As the children's consumer market continues to heat up, the toy industry has become an investment hotspot. This article combines hot topics and search data on the Internet in the past 10 days to analyze the toy franchise brands that are currently worthy of attention and provide structured data reference.
1. Hotspots in Toy Industry Trends in 2023
| Hot search keywords | search volume index | Hot trends |
|---|---|---|
| STEAM educational toys | 187,000 | ↑35% |
| blind box toys | 152,000 | →No change |
| Guochao building blocks | 129,000 | ↑68% |
| Intelligent early education robot | 98,000 | ↑22% |
2. Recommended toy store brands worth joining
| brand name | Franchise fee range | Features and advantages | Hot search index |
|---|---|---|---|
| LEGO Education | 200,000-500,000 | International Brand/STEAM Course | 9.5 points |
| Bubble Mart | 300,000-800,000 | Blind box trendy play/IP operation | 8.8 points |
| Brooke blocks | 150,000-350,000 | Domestic original/age-appropriate classification | 8.2 points |
| Qiaohu Happy Island | 500,000-1 million | Early education integration/membership system | 7.9 points |
| Toys R Us | 1 million+ | Full category/global supply chain | 7.5 points |
3. Core considerations for joining a toy store
1.Brand influence: Choosing a brand with mature IP or educational endorsement will make it easier to gain customers.
2.product differentiation: Pay attention to franchise projects with patented technology or exclusive channels
3.Regional conservation policy: Premium brands usually provide 3-5km area protection
4.Online integration capabilities: Brands that support social marketing and live streaming are more competitive
4. Comparison of toy franchise market data in 2023
| indicator | first tier cities | Second and third tier cities |
|---|---|---|
| average payback period | 18-24 months | 12-15 months |
| average monthly turnover | 80,000-150,000 yuan | 50,000-80,000 yuan |
| Gross profit margin | 45-60% | 50-65% |
| Proportion of popular categories | Education 35% | Entertainment 42% |
5. Things to note when joining
1. On-site inspection of the operation status of at least 3 franchised stores
2. Carefully review the reasonable space between the supply price and the market retail price
3. Confirm that the training system provided by the brand includes new media operation content
4. Be wary of the "zero franchise fee" trap and pay attention to subsequent supply chain costs
Conclusion:Judging from current market trends, toy franchise projects with educational attributes, national trend elements or intelligent interactive functions have attracted more attention. It is recommended that investors choose a franchise brand that matches their financial strength based on local consumption levels and child population structure, focusing on the brand's product iteration capabilities and digital operation support system.
check the details
check the details
en
