The most popular brand sports shoe fashion trends in summer 2024: an inventory of hot topics across the Internet
With the arrival of summer, the sports shoe market is ushering in a new wave of craze. We have compiled the most discussed sports shoe brands and popular styles on the Internet in the past 10 days, and combined social media data and e-commerce platform sales to present you the latest trends.
1. The top 5 sports shoe brands are hotly discussed on the Internet
| Ranking | brand | Number of discussions (10,000) | Popular keywords |
|---|---|---|---|
| 1 | Nike | 128.5 | Air Max, retro running shoes |
| 2 | Adidas | 95.3 | Samba, white shoes |
| 3 | New Balance | 87.6 | 550, dad shoes |
| 4 | Onitsuka Tiger | 65.2 | Mexico 66, Onitsuka Tiger |
| 5 | ASICS | 52.8 | GEL-KAYANO, joint model |
2. The 5 most noteworthy sports shoes this summer
| Shoe name | brand | hot tags | reference price |
|---|---|---|---|
| Nike Air Max 97 "Silver Bullet" | Nike | # retro风 #fullpalmaircushion | ¥1299 |
| Adidas Samba OG | Adidas | #星 Same Style #Versatile White Shoes | ¥899 |
| New Balance 550 "White Green" | New Balance | #camp风 #retrobasketballshoes | ¥799 |
| Onitsuka Tiger Mexico 66 SD | Onitsuka Tiger | #JapaneseTrend #Lightweight and comfortable | ¥890 |
| ASICS x Kiko Kostadinov GEL-KAYANO 14 | ASICS | #designerjoint #functional style | ¥1599 |
3. Analysis of fashion trends of sports shoes in summer 2024
1.Retro style continues to heat up: Judging from the data, retro running shoes and basketball shoe styles from the 1990s account for more than 60% of the hot search lists, among which the Nike Air Max series and New Balance 550 series are the most discussed.
2.White shoes are back in fashion: Adidas Samba OG has become the biggest dark horse of this season with its simple design and star-driven sales effect. The search volume has surged by 230% in the past 10 days.
3.Co-branded models remain popular: Designer joint series still maintain a high level of attention, especially the collaboration between ASICS and Kiko Kostadinov, the price of which has doubled in the secondary market.
4.Comfort becomes key: Consumer reviews show that "breathability" and "lightness" have become important factors in purchasing decisions. Onitsuka Tiger Mexico 66 SD has gained a high reputation for its excellent wearing experience.
4. Suggestions for matching sports shoes
| Shoe type | Recommended combination | Applicable scenarios |
|---|---|---|
| retro running shoes | Loose jeans + simple T-shirt | Daily commuting/casual gatherings |
| white shoes | Dress/shorts+shirt | Dating/Light Business |
| dad shoes | Sports suit/dungarees | street style/fitness |
| Joint model | All black styling/functional style | Trendy activities/photography and check-in |
5. Buying Tips
1. Follow the brand’s official mini-program or APP. Limited editions are usually warned in advance.
2. In summer, it is recommended to choose breathable mesh materials and avoid full leather styles.
3. For popular co-branded models, it is recommended to do your homework in advance and understand the sales channels.
4. Make sure to leave 0.5-1cm of space when trying on the shoes, as feet tend to swell in summer.
Judging from the data, the sports shoe market in the summer of 2024 shows the characteristics of the coexistence of retro and technology. Consumers not only pursue classic designs, but also value the comfortable experience brought by modern technology. It is recommended to choose the style that best suits you based on your personal style and actual needs.
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